清华管理评论 2012 Vol. Issue 6

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清华管理评论

Year 2012

Issue 6

she ji you shi (设计优势)

.................. page:7-7

zhi ying huan shi jia meng (直营还是加盟？)

XU Desheng

.................. page:18-20

dian shi cheng jin de jia zhi chuang xin (点“石”成金的价值创新)

LIU Pingchun

.................. page:24-30

she ji you shi she ji guan li chuang xin jing zheng you shi (设计优势——设计管理：创新竞争优势)

CAI Jun

.................. page:32-41

fa zhan she ji jing zheng li de liu zhong mo shi (发展设计竞争力的六种模式)

johnheskett , LIU Zuohui

.................. page:42-51

tong guo she ji ti sheng ke hu jia zhi yi lian xiang wei li (通过设计提升客户价值——以联想为例)

CHEN Xu, CAI Jun

.................. page:52-59

chuang yi chuang xin de qi dian (创意：创新的起点)

XI Mengbodun, KA Mierxinnaike

.................. page:60-65

qi ye she hui ze ren lu zai he fang (企业社会责任路在何方)

TAO Wenjie, JIN Zhanming

.................. page:68-75

da xing qi ye ru he cheng wei chuang xin yin ling zhe gou jian zhong yang yan jiu yuan mo shi de yi liu yan fa ti xi (大型企业如何成为创新引领者——构建中央研究院模式的一流研发体系)

SHI Shude

.................. page:78-84

cai xing ru shui yi shi jian wei zhu xian de xian jin liu liang guan li (财行如水——以时间为主线的现金流量管理)

ZENG Zhaohe

.................. page:86-93

he yi an zhi diao dui de yuan lao (何以安置“掉队”的元老？)

JIN Shiqi

.................. page:94-106

xiao fei zhe shi bai li tiao yi huan shi san xin er yi (消费者是百里挑一，还是三心二意？)

BEI Lunuolanna

.................. page:108-112

bu tong de chuang ye (不同的创业)

DING Xuefeng

.................. page:122-124

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