清华管理评论 2014 Vol. Issue 9

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清华管理评论

Year 2014

Issue 9

zhong su jing zheng you shi (重塑竞争优势)

.................. page:1-1

te si la bu shi dian fu zhe (特斯拉，不是颠覆者)

GAO Fei

.................. page:10-13

nan che de zhan lue si bu qu (南车的战略四部曲)

ZHENG Changzuo

.................. page:14-20

zhong jian jing zheng you shi - cong lian jie dao lian jie shang ye guan xi de zhong gou jing zheng you shi de zhong jian (重建竞争优势-从“连接”到“联结”：商业关系的重构，竞争优势的重建)

LIAO Jianwen, SHI Dejun

.................. page:22-36

xin jing zheng you shi yi dong hu lian shi dai de shang ye mo shi she ji (新竞争优势：移动互联时代的商业模式设计)

HU Quan

.................. page:38-46

wang luo jing ji xia de tu po xing zhan lue si wei (网络经济下的突破性战略思维)

XIA Xinmiao, ZENG Li

.................. page:48-54

zhong sheng zhan lue xin shi dai de zhuan xing zhi dao (重生战略：新时代的转型之道)

SHEN Tuo

.................. page:56-65

jia zu qi ye ru he zhong zhi chang shou ji yin (家族企业，如何种植长寿基因？)

CHEN Wei, ZUO Meng

.................. page:66-71

fu wu rang xiao fei zhe gan dong ren qing shi fu wu zhan lue guan li mo xing (服务，让消费者感动——“人、情、实”服务战略管理模型)

CHEN Rong

.................. page:72-77

sect quan fang wei ji li quan mian ji fa zhi ben qian li (SECT全方位激励——全面激发“知本”潜力)

LIU Jiangtao

.................. page:78-84

zhan lue he zuo de kun ju (战略合作的困局)

ZHENG Xuezhou

.................. page:86-94

nv xing ceo zeng chang huan man dan qu shi ming lang (女性CEO：增长缓慢但趋势明朗)

BAI Xinhui

.................. page:96-99

du jin sheng de chuan cheng yu chuang xin (都锦生的传承与创新)

CHEN Gang

.................. page:100-105

qi che zhi jia de shang ye mo shi tu wei shu (汽车之家的商业模式突围术)

LI Meiling, XIN Haiguang

.................. page:106-110

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