清华管理评论 2014 Vol.0 Issue 12

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清华管理评论

Year 2014 Volume 0

Issue 12

chuan tong qi ye de fan dian fu yu zai zao (传统企业的反颠覆与再造)

.................. page:1-1

nike ru he ying yong da shu ju (Nike＋如何应用大数据)

WU Zuo, HE Jiaxun

.................. page:10-17

ai - he - ai san ming zhi mo xing zhi qi shi ping guo you xian gong si kua guo shui shou chou hua li shuo (“爱-荷-爱”三明治模型之启示——苹果有限公司跨国税收筹划例说)

JIN Yongjun

.................. page:18-24

guan li zhi shi xing yuan gong de ao mi (管理知识型员工的奥秘)

YUAN Yue

.................. page:26-31

chuan tong qi ye ru he tu po da xiang ru he tiao wu chuan tong qi ye de nei bu chuang ye yu tu po (传统企业如何突破——大象如何跳舞？—传统企业的内部创业与突破)

ZHENG Zuo

.................. page:32-41

shang ye di zhen zhong de qiu sheng zhi dao qi ye cheng chang sheng tai guan (“商业地震”中的求生之道——企业成长生态观)

WANG Qin, ZHANG Zuo

.................. page:42-47

yi chuang xin wei qu dong de bing gou (以创新为驱动的并购)

MA Hao

.................. page:48-54

gong zuo de yi yi (工作的意义)

SHANG Yufan

.................. page:56-61

shui ying xiang liao qi ye lv xing she hui ze ren (谁影响了企业履行社会责任？)

JIANG Peng

.................. page:62-67

jue sheng kuai shi dai its shi shi fu wu mo shi (决胜快时代——ITS实时服务模式)

ZHOU Weiqiang

.................. page:68-75

wai pai gao guan de tou xuan jian (外派高管的头悬剑)

BAI Ling

.................. page:76-89

da zao du te de pin pai ji yi (打造独特的品牌记忆)

BU Lunuolanna, ZHONG Jiaqing

.................. page:90-93

cong ma guan tiao yue qian ding kan qi ye tan pan (从《马关条约》签订看企业谈判)

MA Li, MAO Riyou

.................. page:94-102

jia mei kou qiang xian xing zhe zhi lu (佳美口腔：先行者之路)

CHA Yu

.................. page:104-108

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