清华管理评论 2012 Vol. Issue 4

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清华管理评论

Year 2012

Issue 4

xin xing shi xia de ji tuan guan kong (新形势下的集团管控)

.................. page:3-3

hui lie hai zhi men pan shi yi yu guo guang chang jiu jing shui you you xian gou mai quan (会猎“海之门”——潘石屹与郭广昌，究竞谁有优先购买权？)

JIN Yongjun

.................. page:12-16

gong zhong min gan shi dai de qi ye ze ren (公众敏感时代的企业责任)

ZHANG Shanming

.................. page:20-24

ji tuan guan kong jin rong xie tong guan kong quan qiu hua ji tuan de guan jian neng li (集团管控——金融协同管控：全球化集团的关键能力)

DU Shengli

.................. page:30-42

jiao hu kong zhi yi zhong rou xing guan kong (交互控制：一种柔性管控)

LUO Biao

.................. page:44-50

zhan lue dao xiang de ji tuan guan kong (战略导向的集团管控)

WANG Zuokai

.................. page:52-62

dong tai zhan lue jing zheng dong tai hua de zhan lue he zong wei (动态战略——竞争动态化的战略赫总维)

LAN Hailin

.................. page:66-72

li xing qi ye wei he fei li xing jue ze po yi lian he fei lun li xing wei de nei zai dong yin (理性企业为何非理性抉择？——破译联合非伦理行为的内在动因)

ZENG Fue, ZHU Niya

.................. page:74-80

wei li shi dai de jing yi sheng cun ru he tong guo guan li jiang di ren gong cheng ben ti gao yuan gong shou ru (微利时代的精益生存——如何通过管理降低人工成本、提高员工收入)

XIE Lingchun

.................. page:82-88

eem kuai le gong zuo xing fu sheng huo shen zuo ba shi ji tuan de yuan gong qing xu guan li (EEM：快乐工作幸福生活——深圳巴士集团的员工情绪管理)

LI Yongsheng, HE Bin

.................. page:90-97

jia zu qi ye fa zhan zhi huo (家族企业发展之惑)

LI Zuo

.................. page:98-107

shui geng shi he jie ren ceo (谁更适合接任CEO)

BAI Xinhui[sarahbutler]keande[andrewcainey]

.................. page:108-112

du bang jia zu gong si de xian dai zhuan xing (杜邦家族公司的现代转型)

CHEN Ling, WANG Zuo

.................. page:114-116

wei ye na jiu dian zi chuang lan hai (维也纳酒店：自创蓝海)

DING Xuefeng

.................. page:122-126

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