清华管理评论 2014 Vol. Issue 10

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清华管理评论

Year 2014

Issue 10

ying zai zhuan shun jian (赢在转瞬间)

.................. page:1-1

fan ke zuo cuo liao shi me (凡客做错了什么)

MU Sheng

.................. page:10-16

yi dong lang chao xia de shu zi hua shang ye (移动浪潮下的数字化商业)

ZHAO Jianbo

.................. page:18-21

zun xun luo ji yi ren wei ben (遵循逻辑，以人为本)

ZHEN Ronghui

.................. page:22-28

jue ce zhi hui dian fu xing bian ge shi dai de jue ce zhi hui (决策智慧颠覆性变革时代的决策智慧)

BAO Yongjian, YUAN Wenlong, OLEKSIY Osiyevskyy

.................. page:30-40

you xian mo hu shi shang jue ce (有限模糊适商决策)

ZHANG Mian

.................. page:42-48

wei ji zhong de chong tu xing jue ce yi shu (危机中的冲突性决策艺术)

XU Xuanhua

.................. page:50-54

xiang gu zhi de tou nao shuo bu tu po jue ce zhong de si wei zuo zuo (向固执的头脑说“不”——突破决策中的思维桎梏)

WU Xin

.................. page:56-61

fu wu xing zhi zao de zhuan xing mo shi (服务型制造的转型模式)

XIA Zuo, HU Zuohao

.................. page:62-71

ppp mo shi zheng zai lai lin de ju da shang ji (PPP模式，正在来临的巨大商机)

WANG Tianyi, LI Nian

.................. page:72-75

tim qi ye guan li xi tong hua de li qi (TIM——企业管理系统化的利器)

ZHAO Haifeng

.................. page:76-83

qi ye qian jing qu na liao (企业前景去哪了？)

LIN Hanwu

.................. page:84-93

shui jiang cheng wei ling dao zhe (谁将成为领导者？)

.................. page:94-96

ma xiang yue jin dai xi nan wu liu kai chuang zhe (麻乡约：近代西南物流开创者)

XIAO Junsheng

.................. page:98-105

shu zhou dong po de pu su chuang ye jing (属州东坡的朴素创业经)

WU Weiku, GUO Jia

.................. page:106-112

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