清华管理评论 2013 Vol. Issue 6

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清华管理评论

Year 2013

Issue 6

zhuan xing zhi dao (转型之道)

.................. page:1-1

wang luo tui jian xi tong de san da tiao zhan cong yong hu ti yan chu fa (网络推荐系统的三大挑战——从用户体验出发)

WANG Yi

.................. page:10-13

qin bao you o shi ming zhi de cu xiao ce lue ma (“亲，包邮哦”是明智的促销策略吗)

HUANG Minxue, ZUO Xinde

.................. page:14-18

xin dong fang de guan li sheng ji (新东方的管理升级)

CHEN Xiangdong

.................. page:20-28

qi ye zhuan xing jie gou diao zheng shi dai de guan li zhuan xing (企业转型结构调整时代的管理转型)

WANG Xueli, DING Yi

.................. page:30-39

chuang xin bian zhen qi ye nei bu chuang ye de qi quan zu he (创新变阵——企业内部创业的“期权组合”)

SUN Li, QUAN Jing

.................. page:40-47

zhu dong bian ge huan ran san xing (主动变革焕然三星)

LI Gang

.................. page:48-53

jie xi she chi pin de xing ye zhi lu (解析奢侈品的行业之路)

DAN Nimolisaite

.................. page:54-62

ti yan yu mian fei dai lai dian fu (体验与免费带来颠覆)

ZUO Hongdai

.................. page:64-69

ji duan xu qiu zhu dao fei tong xun chang chuang xin xi men zi i dt heng xiang chuang xin fa (极端需求主导非同寻常创新——西门子i．DT横向创新法)

GE Xiaobettinamaischtanfang

.................. page:70-79

neng ren ke yi shang neng yong fou (能人可疑尚能用否)

WANG Xiaoling

.................. page:80-88

3zhao xu xie cheng gong gu shi kua guo gong si zai zhong guo de ji yu he tiao zhan (3招续写成功故事——跨国公司在中国的机遇和挑战)

CHANG Boyi, GU Meilong

.................. page:92-97

shan xi piao hao de ke hu guan li (山西票号的客户管理)

LIU Qiugen, ZHOU Xinghui

.................. page:98-102

xing yun de a li (“幸运”的阿狸)

DING Xuefeng

.................. page:104-108

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