清华管理评论 2014 Vol. Issue 5

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清华管理评论

Year 2014

Issue 5

she jiao wang luo de chong ji yu gai bian (社交网络的冲击与改变)

.................. page:1-1

chuan tong qi ye de hu lian wang si wei can yu shi guan li (传统企业的互联网思维——参与式管理)

XU Zheng

.................. page:10-14

wei xin dang ru he kua wen hua ying xiao (“微信”当如何跨文化营销？)

XU Fei, LIU Zuo

.................. page:16-19

dao fa zi ran cheng jiu zhuo yue (道法自然，成就卓越)

QIN Yufeng

.................. page:20-27

ru he da dao she hui hua mei ti ying xiao de xin jing jie jiang xu ping li yong ju he xiao ying yu qun ti xing qu yin dao yong hu zhu yi li (如何达到社会化媒体营销的新境界姜旭平——利用聚合效应与群体兴趣引导用户注意力)

JIANG Xuping

.................. page:28-34

wei xin ying xiao de kun ju yu chu lu (微信营销的困局与出路)

LI Yanzhu

.................. page:36-40

wei xin shi dai de shi jian guan li you dao ji shu (微信时代的时间管理：由道及术)

ZHAO Xiangyang

.................. page:42-49

zhi neng shou ji he she jiao wang luo gai bian shi me (智能手机和社交网络改变什么？)

ZHANG Jin, YU Feng

.................. page:50-54

zheng he wang luo zi yuan shi xian fu wu chuang xin (整合网络资源，实现服务创新)

CUI Lianguang, HE Huiwen

.................. page:56-66

hong dao hui qi qi ye jia dao de ru he cu jin chan pin xiao shou (弘道惠企——企业家道德如何促进产品销售)

TONG Zelin, ZHANG Xinrui

.................. page:68-73

mei cuo jiu shi ni ji yu neng li mo xing de guan li ren yuan zhao pin xuan ba ti xi (没错，就是你——基于能力模型的管理人员招聘选拔体系)

LIU Tibin, HE Quanyong, KOU Huameng

.................. page:74-80

chuang ye zhe yu shang tou zi ren he shui yi qi tiao wu (创业者遇上投资人：和谁一起跳舞？)

DING Dawei

.................. page:82-92

ru he zai qi ye nei bu you xiao gou tong (如何在企业内部有效沟通)

YUE Hanfenni

.................. page:94-97

wu tong gong si de xing yu wang (戊通公司的兴与亡)

ZHU Yingui

.................. page:98-103

ci ming ti jian xian xing zhe ru he chi xu chuang xin (慈铭体检：先行者如何持续创新)

XUE Lei, LIU Lijuan

.................. page:104-108

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