清华管理评论 2014 Vol.0 Issue 11

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清华管理评论

Year 2014 Volume 0

Issue 11

shang ye sheng tai quan zhan lue (商业生态圈战略)

.................. page:1-1

rang iphone mai de geng gui xie ba (让iPhone卖得更贵些吧)

GAO Fei

.................. page:10-14

dang jiao yu yu shang hu lian wang sheng xian jiao yu xian zhuang fen xi (当教育遇上互联网：生线教育现状分析)

CHEN Zhiwen

.................. page:16-19

kua jie nong ye de chan ye tu jing yu gu gan xian shi (跨界农业的产业图景与骨感现实)

HU Xiaoqun

.................. page:20-23

chang xiang qi ye jia jing shen de zhu xuan lv (唱响企业家精神的主旋律)

LIN Zuoming

.................. page:24-26

shang ye sheng tai quan zhan lue c2c shang ye sheng tai quan chuan tong qi ye de zhong jie zhe (商业生态圈战略——“C2C商业生态圈”：传统企业的终结者)

WU Zuohong

.................. page:32-45

cong quan qiu jia zhi lian dao xin chan ye sheng tai xi tong (从全球价值链到新产业生态系统)

WANG Haibing, YANG Zuozuo

.................. page:46-54

sheng tai quan de xie tong chuang xin (生态圈的协同创新)

XU Zuo, ZHANG Haijun

.................. page:56-60

ke kou ke le bao chi xiao fei zhe guan lian xing de san da jin nang (可口可乐保持消费者关联性的三大锦囊)

LU Xiuqiong

.................. page:62-67

xiang mu chou hua guan li rang ni de qi ye chi xu chuang xin (项目筹划管理，让你的企业持续创新)

PENG Kenen

.................. page:68-75

ce ping yan bo le zhi yan (“测评眼”——伯乐之眼)

LIU Zuo, GAO Xile

.................. page:76-81

zun cong ke hu huan shi zun zhong yuan gong (遵从客户，还是尊重员工？)

BAI Ling

.................. page:82-90

qi ye jia ying zuo wai jiao jia ma (企业家应做外交家吗？)

HE Xiaobin, JIANG Junjie

.................. page:92-95

xiu he wu ren jian cun xin you tian zhi tong ren tang 300 nian xing shuai shi (修合无人见存心有天知——同仁堂300年兴衰史)

ZHANG Yongjun

.................. page:96-102

qing nian cai jun kuai su zuo qi de jing cai dian shang (青年菜君——快速崛起的净菜电商)

LIU Xugang

.................. page:104-106

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