清华管理评论 2013 Vol. Issue 3

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清华管理评论

Year 2013

Issue 3

xian you chuang xin zai you zhuan xing (先有创新再有转型)

.................. page:1-1

zong lun chuang xin lu jing (纵论创新路径)

MA Hao

.................. page:10-16

bie rang chuang xin deng yu ling (别让创新等于零)

QIN Zuo

.................. page:18-21

fang tai zhi dao cong chan pin chuang xin guan li chuang xin dao wen hua chuang xin (方太之道——从产品创新、管理创新到文化创新)

MAO Zhongqun

.................. page:22-30

zhuan xing qi ye chi xu zhuan xing de gui ze (转型——企业持续转型的规则)

XIAO Hailin

.................. page:32-38

xun zhao zui ju jing zheng you shi de qi ye zhuan xing (寻找最具竞争优势的企业转型)

WANG Jifa, QIN Chao

.................. page:48-59

cec shi dai de zhuan xing chao ying xiao ke ji hua (CEC时代的转型潮：营销科技化)

SUN Lijun

.................. page:60-65

zhuo lu ba kong jiang bing (着陆吧，空降兵)

CAO Yangfeng

.................. page:66-75

ti gao chuang xin neng li de si yao su (提高创新能力的四要素)

GAO Xudong

.................. page:76-83

shou zhi yi yu cread yuan gong fu dao yu fa zhan (授之以渔——CREAD员工辅导与发展)

LIANG Binyuan

.................. page:84-90

xin ye wu kai fa de kun jing (新业务开发的困境)

CHEN Le

.................. page:92-96

wan mei zhao pin 4 bu zou (完美招聘4步走)

JIE Shiminbaoman, SI Gaoteeke

.................. page:108-112

shi bu huan wu cai huan wu yong cai zhi dao (世不患无才患无用才之道)

LI Xiao

.................. page:114-118

pang dong lai de quan mian ling dao li tong xiang qi ye jing ying de xin dao lu (胖东来的全面领导力——通向企业经营的新道路)

LIU Zuo

.................. page:120-122

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