清华管理评论 2014 Vol.0 Issue 7

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清华管理评论

Year 2014 Volume 0

Issue 7

zu zhi neng li de jin hua yu shi ying (组织能力的进化与适应)

.................. page:1-1

kuai neng rang kuai shi shang zou duo yuan (快，能让快时尚走多远？)

ZHANG Sanbao, ZHANG Wenjun

.................. page:10-15

b2b ru he wan zhuan ti yu ying xiao (B2B如何玩转体育营销)

SUN Lijun

.................. page:16-18

ae zhan lue zhu yuan zhong guo gong cheng meng (AE战略，助圆中国工程梦)

SHU Guogang

.................. page:20-27

zu zhi jin hua lun zu zhi neng li de zheng ti xing zhong gou xun zhao zhuan xing bian ge qi qi ye de chu lu (组织进化论组织能力的整体性重构——寻找转型变革期企业的出路)

LIU Hong

.................. page:28-37

zi zu zhi neng li chuan tong qi ye de zu zhi jin hua yuan jing (自组织能力：传统企业的组织进化愿景)

MA Chunzuo

.................. page:38-45

ping tai zu zhi ying jie quan yuan chuang xin de shi dai (平台组织：迎接全员创新的时代)

CHEN Weiru, XU Zuoling

.................. page:46-54

kua jie ni xu yao zen yang de zu zhi kong zhi neng li (跨界：你需要怎样的组织控制能力)

LIN Zhiyang, ZHAO Jingyu, PEI Caixia

.................. page:56-63

zu zhi yu yan wa jue zu zhi neng li fa zhan de shen ceng li liang (组织语言：挖掘组织能力发展的深层力量)

LIU Zuo

.................. page:64-74

dong dang shi dai wu bu ti sheng zu zhi dong tai neng li (动荡时代，五步提升组织动态能力)

LUO Biao

.................. page:76-82

kong fu men zen yang tao kong yong hu de qian bao zhi fu fang shi dui xiao fei xing wei de ying xiang (“空付”们怎样掏空用户的钱包？——支付方式对消费行为的影响)

YANG Chen, WANG Haizhong

.................. page:84-90

hu lian wang si wei de qian zai mang qu (互联网思维的潜在盲区)

MA Hao

.................. page:92-98

ju jiao ke hu jia zhi su zao jing zheng you shi quan sheng ming zhou qi zong cheng ben ling xian de epc mo shi (聚焦客户价值塑造竞争优势——全生命周期总成本领先的EPC模式)

WANG Fating, FAN Tongjie

.................. page:100-106

bei yi jian ling xiu hei liao zen me ban (被意见领袖“黑”了怎么办？)

CHANG Aiyan

.................. page:108-118

zhong guo qi ye quan qiu hua ru he zhuo yue yun ying (中国企业全球化：如何卓越运营)

DAN Xiaohu, SHI Liwei

.................. page:120-123

jin dai qi ye jia liu hong sheng de shang ye wang guo (近代企业家刘鸿生的商业王国)

MAO Jie

.................. page:124-129

mi zhe wang 85 hou de wei chuang xin (米折网——“85后”的微创新)

ZHANG Mingwei

.................. page:130-134

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