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The Status Quo and Developed Analysis on the"LiveBroadcast+E-business"Mode under the Background of New Media
Pages: 18-19,50
Year: Issue:  3
Journal: Office Automation

Keyword:  新媒体直播网红经济;
Abstract: 新冠肺炎疫情的暴发,催生出新媒体时代的电商直播新生态,各行各业开始加大对"直播+电商"模式的投入力度,积极探索电商直播新模式."直播+电商"模式是时代发展的必然,但是目前该模式还并不成熟,仍存在亟需解决的问题.本文首先分析"直播+电商"模式的发展现状,然后从法律层面、平台与企业层面、主播层面和消费者层面分析了"直播+电商"模式存在的问题,并针对这些问题提出相应的发展建议.
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