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Research on Two-stage Encouragement for Cooperation Knowledge Innovation Based on LA-ERG Model
Pages: 35-48
Year: Issue:  2
Journal: Management of Innovation and Entrepreneurship

Keyword:  cooperation knowledge innovationencouragementcost aversionERG;
Abstract: The existing collaborative knowledge innovation incentive mechanism is based on requirement satisfaction while ignoring the problem of their willingness to withdraw when their requirements may not be satisfied. Within the long-term period. LA-ERG(loss aversion-existence,relatedness,growth)model is based on the loss aversion theory and ERG encouragement theory. The two-stage collaborative knowledge innovation incentive mechanism is based on the LA-ERG model. In the entering stage,it should focus on meeting the survival, mutual relationship and growth needs;in the exiting stage,it should focus on strengthening the company’s sensitivities to the loss of capital investment,relationship investment,emotional investment,in order to reduce their willingness of withdrawing from the collaborative knowledge innovation.
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