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zhong guo dou nai shi chang jing zheng qing kuang pan dian
Author(s): 
Pages: 26-35
Year: Issue:  1
Journal: 乳品与人类

Keyword:  销售额消费者市场竞争情况人均消费量植物蛋白饮料;
Abstract: <正>一直以来,豆奶都是中国人的传统健康饮品,营养丰富,价格适宜,口感香浓醇和,滑而不腻,人们对它一直青睐有加。豆奶开始成为中国家庭消费增长较快的饮品品类,开始进入发展的快车道。在中国乳品市场不断细分和深挖的大背景下,豆奶市场逐渐成为乳企开发的新品类市场。从只有几亿元体量的"池塘",逐渐升级成了上百亿元级别的"江湖"。许多企业也从曾经的"小虾小鱼",一跃成为江湖中翻云覆雨的"蛟龙"。
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