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Characteristics of Business Communicative Language in Postmodernist Context: Indeterminacy, Emotionality and Commercialization
Pages: 7-11
Year: Issue:  2
Journal: Business Languages and Communication

Keyword:  postmodernist contextbusiness communicative languagefeaturesindeterminacyemotionalitycommercialization;
Abstract: Postmodernist culture has very strong characteristics of indeterminacy and inherent adaptability owing to the two essential features of postmodern times: indeterminacy and immanency. Business communicative language is characterized by ambiguity on the platform of cultural indeterminacy, inclusivity, etc. and by emotionality on the platform of cultural immanency. Besides, postmodernist culture has the characteristic of commercialization as it is soaked in postmodernist thinking, which makes business discourse communication similar to commodity exchange.
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