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Research on the Brand Cultivation Strategy of Agricultural Products in Zhuzhou under the Background of"Internet + agriculture"
Pages: 28-31
Year: Issue:  16
Journal: Office Automation

Keyword:  农村电商农产品品牌农产品品牌培育;
Abstract: 互联网、农村电商已成为互联网时代推动农村变革的重要方式.本文从互联网在农产品品牌培育过程中的作用出发,总结了株洲农产品品牌建设的现状,分析了互联网背景下株洲农产品品牌培育的相关问题,以"互联网+农业"的视角从农产品标准化建设,农产品品牌培育、推广,产品销售以及互联网助力农产品产业链的形成等方面提出借鉴和参考.
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