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Analysis on the E-commerce Situation of Agricultural Products in Maoming Area of Western Guangdong
Pages: 21-23,43
Year: Issue:  16
Journal: Office Automation

Keyword:  农村电商农产品物流特色经济;
Abstract: 本文首先简述了我国农村电商的发展概况.其次,详细分析了当前农村电商的状况,包括商品"走进来"与农产品"走出去"的失衡、物流的影响、农产品品牌的杂乱、卖家乱象与买家心理以及农产品的包装问题.接着,通过调研和销售的经历与数据,进一步得出农产品的电商发展障碍,如农产品特性、产量、销售渠道、运输条件、农民不懂电商以及电商平台的局限性等.然后提出农产品的电商发展对策.
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