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Improvement Strategy of the Marketing Major Based on the Goal-oriented Teaching
Author(s): 
Pages: 19-21,24
Year: Issue:  19
Journal: Office Automation

Keyword:  目标导向教学教学改革市场营销专业;
Abstract: 在互联网与大数据等信息技术快速发展与广泛应用的当下,高校市场营销专业人才培养与教学改革仍然面临诸多挑战.论文从当前高校市场营销专业人才培养困境与目标导向教学的内涵出发,剖析其目标导向教学存在的问题与困境,进而给出基于目标导向的市场营销专业教学实施效率提升的总体思路与四大具体策略.
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