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Gender,Motivation and Entrepreneurial Performance:Evidence from Taobao Online Retail Business
Author(s): 
Pages: 117-132
Year: Issue:  1
Journal: Management of Innovation and Entrepreneurship

Keyword:  female entrepreneurshipentrepreneurial motivationentrepreneurial performanceonline retail business;
Abstract: Based on the matching data from the status survey of Taobao sellers’ operation and development conducted by Ali Institute,this paper empirically studies whether and how gender difference affects entrepreneurial performance of online retail business,and whether the effects are moderated by motivation.The result is shown as follows:the entrepreneurial performance of online retail business of female entrepreneurs are significantly lower than that of male entrepreneurs;for short-period online retail stores,survival motivation could weaken the negative relationship between gender and performance.
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