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A Study on the Influencing Factors of"Overseas online shopping"Behavior of College Students and the Promotion Strategies
Author(s): 
Pages: 17-19
Year: Issue:  21
Journal: Office Automation

Keyword:  海淘大学生影响因素;
Abstract: 本文认为大学生对于"海淘"的认识过于片面,还不足以建立正确的消费观念以及消费行动,所以本文对大学生"海淘"的数据进行了研究.我们采用访谈和问卷调查的方式构建分析了大学生"海淘"行为的影响因素,并对此提出了针对性的提升策略.
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