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bo wu guan wei xin gong zhong hao ying xiao ce hua tan jiu
Author(s): 
Pages: 112-114
Year: Issue:  1
Journal: Identification and Appreciation to Cultural Relics

Keyword:  博物馆微信公众号营销策划宣传推广;
Abstract: 在"互联网+"的大背景下,自微信面世以来就因其使用操作简便、应用成本较低深受使用者的喜爱,也因此成为许多行业营销的方式之一。随着一些博物馆逐渐探索使用微信公众号开展宣传推广,微信公众平台的优势逐步凸显。如何利用微信公众号进行营销策划,为观众提供更加优质的服务,是博物馆从业人员值得深思的问题。
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