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SWOT Analysis and Countermeasures of Finance’s Boosting the Sustainable Development of Tourism——A Case of Shangluo City
Pages: 89-92
Year: Issue:  10
Journal: Xi'an Finance

Keyword:  financial supporttourism developmentSWOT analysis;
Abstract: Tourism is the most important part of the modern service industry, and is the important way to promote the economic restructuring, expand employment and increase revenue. In recent years, a variety of measures and means have been taken in Shangluo to promote finance to support the development of local tourism and good results have been seen. By taking SWOT method to analyze the development of tourism industry and the shortage of finance supporting the tourism, the paper surveys the development of the tourism industry in Shangluo city and the status quo of financing, and puts forward countermeasures and suggestions on how finance’s supporting the tourism industry according to the actual situation.
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