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wang wang : quan li tui xin pin yu chang wen suan nai zheng feng
Author(s): 
Pages: 40-43
Year: Issue:  5
Journal: Dairy News

Keyword:  产品销售额莫斯利九月初酪乳明星产品饮料类发酵乳巴氏杀菌产品推广产品多元化;
Abstract: 九月初,旺旺公布了今年上半年的业绩,其中,最值得行业关注和思考的莫过于它称霸多年的百亿大单品"旺仔牛奶",其相较于去年同期下滑了17.4%,而下滑的原因之一竟是因为这两年呈爆发式增长的"常温酸奶"的迅猛冲击。能让一枝独秀、鹤立鸡群的旺仔牛奶销售下滑,市场吃紧,不难看出,常温酸奶的发展势头。现实情况是,经过几年的市场孕育和发展,常温酸奶市场份额已经达到了200亿元,也不容行业小觑了。
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