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gan xing fu wu shi min hang fu wu de xin qi he dian
Author(s): 
Pages: 40-41
Year: Issue:  5
Journal: Air Transport & Business

Keyword:  旅客满意度航空旅行调查数据自我价值情感层面敏感型广告内容社会地位尊重感航业;
Abstract: <正>近期民航服务峰会一组调查数据引发了大家的关注,81%的航空公司高管认为航空旅行体验旅客满意度有一定程度或是极大的提高,只有34%的旅客认为满意度有所上升。二者差距之大让人诧异与唏嘘:民航服务与旅客的需求之间到底差在哪?从需求角度来看,马斯洛需求理论的5个层次:生
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