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On the Application of the Event Portfolio Strategy in the MICE Development of Dalian
Author(s): 
Pages: 89-95
Year: Issue:  3
Journal: Journal of Liaoning University(Philosophy and Social Sciences Edition)

Keyword:  节事优化组合会展城市“会展优化组合”整体发展策略;
Abstract: 文章通过对加拿大学者Getz“节事优化组合”策略的探讨,结合中国会展城市目前面临的问题和挑战,以会展城市大连为例,通过对会展业相关专家的访谈,建立起了“会展优化组合”的模型.该模型作为一个综合性的整体发展策略,在中国环境下可以有效地对会展活动的数量、规模及其类型进行整合,并对会展活动在资源优化配置、平衡利益相关者利益以及促进可持续发展三个方面对会展城市的发展有着重要的指导意义.
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