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Political Manoeuver of the Media and Public Opinion Polls by the DPP
Author(s): 
Pages: 32-38
Year: Issue:  4
Journal: TAIWAN RESEARCH QUARTERLY

Keyword:  民进党媒体民调;
Abstract: 媒体、民调和文宣(宣传)都与公共舆论和民意有关.台湾威权统治时期,国民党对媒体和舆论实行高压控制,党外势力和民进党进行了剧烈的抗争,要求媒体开放、公平、公正.但民进党上台之后,不仅没有退出对公营媒体的运作,而且以各种手法控制媒体,意图使"台独"理念成为评判言论的标准,陈水扁还大力塑造个人的"形象工程",民进党运作民调和文宣手法也使其在选战中继续得利.但其结果是台湾公共舆论的批判力受损,民意也无法让政治真正地有所提升.
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