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gong gong guan xi xue zai bo wu guan dui wai xuan chuan zhong de yun yong
Pages: 80-82
Year: Issue:  2
Journal: Identification and Appreciation to Cultural Relics

Keyword:  博物馆对外宣传公共关系传播公众;
Abstract: 开展博物馆的对外宣传工作,通常要采取观众调查、展览宣传策划、媒体宣传推广和社会效果评估等步骤。本文利用公共关系学中的原理分析如何更好地进行博物馆宣传,进而树立博物馆的良好形象。
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