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The Research on the Development of the Internet Finance of Financial Institutions
Pages: 25-29
Year: Issue:  12
Journal: Xi'an Finance

Keyword:  internet financefinancial innovation;
Abstract: The internet finance is the most popular topic in the field of finance and technology. The paper introduces the development course of the internet finance, analyzes five endogenous factors of the internet finance development, and summarizes main products of the internet finance. On the above analysis, the paper puts forward how the financial institutions effectively cope with the impact of the internet finance, breaks through the bondage of traditional business in this round of internet finance popularity, expands the profit space, and realizes the online and offline interactive and sustainable development.
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