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mang guo tv xiang zuo cbs xiang you tai wang rong he de shi zi lu kou gai ru he xuan ze
Pages: 16-19
Year: Issue:  2
Journal: BUSINESS VALUE

Keyword:  CBS 十字路口 芒果 湖南卫视 新媒体;
Abstract: 湖南卫视的独播战略是电视这一传统媒体重整旗鼓后向新媒体的一次宣战。到底什么才是未来的台网融合之路,湖南卫视和CBS无法告诉我们正确答案,但却给我们带来了一些难得的启示。
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