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ti yu ying xiao de xin wan fa
Author(s): 
Pages: 68-71
Year: Issue:  9
Journal: BUSINESS VALUE

Keyword:  体育营销 玩法 奥运后;
Abstract: 北京奥运后的4年,国人的心态在变,媒介的环境在变,在这样的大背景下,体育营销也需要换一套玩法了。
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