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jie mi jing dong zhan su ning
Author(s): 
Pages: 98-99
Year: Issue:  9
Journal: BUSINESS VALUE

Keyword:  苏宁 心理战 价格战 信息战 本质 企业;
Abstract: 对于企业和个体来说.价格战本质是心理战,心理战的本质又是信息战。随着信息越来越透明,价格战这个战法的效用也必然会走向衰减。
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