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levi s xia ji re xian re huo chao tian
Pages: 127-127
Year: Issue:  9
Journal: BUSINESS VALUE

Keyword:  热线 夏季 目标受众 牛仔裤 标志性 市场 品牌;
Abstract: 在香港已经饱和的牛仔裤市场中,Levi’s需要与目标受众重新建立起连结并激发他们对品牌的热情,来重新确立Levi’s在牛仔裤市场的标志性地位。
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