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nai ke de o2o shi shui rang xiao fei zhe zhong xin dong qi lai
Author(s): 
Pages: 60-63
Year: Issue:  12
Journal: BUSINESS VALUE

Keyword:  消费者 耐克 运动习惯 数字化战略 生态系统 互联网;
Abstract: 以互联网的视角来看,耐克的数字化战略实际是在搭建一个底层的运动生态系统,帮助更多的消费者养成运动习惯,使运动真正成为人们生活中不可缺少的一部分。
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