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The Study on the Development Strategy of Rural Cooperative Financial Institutions in Northern Shaanxi Province Based on the Analysis of SWOT and AHP
Author(s): 
Pages: 81-86
Year: Issue:  4
Journal: Xi'an Finance

Keyword:  rural cooperative financial institutionsdevelopment strategySWOT analysisAHP method;
Abstract: By using SWOT and AHP methods, the paper analyzes the competitive position of rural cooperative financial institutions in northern Shaanxi province. The results show that their own disadvantages are the important factors that influence their development. The biggest opportunity that they are facing is the national policy support, while the biggest threat comes from the imbalance of the local economic structure. Advantages of existing customers, branches and staff do not play the important role in the development strategy decisions. At present, it is suitable for rural cooperative financial institutions to take W-O strategy to promote development,that is seize the opportunity of institution reform, optimize the property management structure, improve the management level, enhance the risk control ability, discover new credit products, expand new business.
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