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gong yi ying xiao an li jie xi meng niu de qi ye gong min xing xiang
Author(s): 
Pages: 50-52
Year: Issue:  5
Journal: Dairy News

Keyword:  消费者品牌内涵公益行为企业公益活动品牌形象牛奶营销案例品牌价值奥运冠军;
Abstract: <正>公益营销是以关心人的生存发展,社会进步为出发点,利用公益活动与消费者沟通,将品牌的营销活动凭借公益事业的知名度和权威性进行一系列的传播和扩散,在产生公益效益的同时,使消费者对企业的产品或服务产生偏好,在做购买决策时优先选择该企业产品的一种营销行为。公益营销以高曝光、低成本的态势使品牌在
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