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di fang ru pin pin pai ru he gou jian qu dao bi lei
Author(s): 
Pages: 54-59
Year: Issue:  5
Journal: Dairy News

Keyword:  品牌形象消费者乳品企业新产品专卖店渠道大卖场巴氏奶奶站销售增长率;
Abstract: 刚刚被乳业渐渐淡忘的收购风声,在行业里又开始吹起。一些原本的区域性强势品牌,为什么甘愿放弃自主权?是因为全国性品牌迅速成长带来的竞争压力太大?是因为自身成长缺少办法,局限性越来越明显?还是乳品行业的品牌集中性整合真的成了大势所趋?地方乳品企业如何打造核心竞争力呢?
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