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The Exploration on How to Regulate Insurance Marketing Behaviors——Based on the Investigation on Insurance Market in Zhenyuan County
Pages: 41-43
Year: Issue:  10
Journal: Xi'an Finance

Keyword:  保险营销 市场规范;
Abstract: 本文通过对县域保险市场的调查发现:近年来,保险营销人员在产品宣传、理赔、到期保险金给付、保险救助等方面还存在一定的不规范行为,这些问题产生的根源在于欠合理的保险业营销体制及内部管理体制。基于这种情况,本文从推动体制改革、强化监管、规范理赔、搭建救助平台等方面提出对策建议。
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