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A Sound Corpus Based Study of Gender Stereotype in Chinese TV Commercials
Author(s): 
Pages: 84-90
Year: Issue:  1
Journal: Beijing Electronics

Keyword:  有声语料 电视广告 音色 性别刻板印象;
Abstract: 从语音学理论和广告学的"性别刻板印象"理论出发,本文研究了国内主要卫星电视台5143条有声商业广告语料的男女性别音色分布情况,并对电视广告语言中由男女不同性别发音体所形成的音色分布特点做出了解释。
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