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zhuo li feng fu shang biao nei han ti gao shi chang he xin jing zheng li er
Pages: 26-29
Year: Issue:  9
Journal: Office Automation

Keyword:  核心竞争力商标品牌形象市场;
Abstract: 一、着力塑造商标(品牌)形象1、品牌形象人们对品牌形象的认识刚开始是基本着眼于影响品牌形象的各种因素上,如品牌属性、名称、包装、价格、声誉等。
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