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51 ming gao guan ren yuan ji ti yan tao guo huo hang pin pai ding wei ji zhi chi dian guo huo hang zhao kai 2011 nian pin pai gong zuo fang ce ji
Author(s): 
Pages: 42-43
Year: Issue:  16
Journal: Air Transport & Business

Keyword:  品牌定位 工作坊 支持点 品牌内涵 国货 全面挖掘 营销中心 研讨 备选方案 职能部门;
Abstract: <正>为全面挖掘国货航的品牌内涵,准确表述国货航的品牌定位及支持点,在去年品牌工作坊成果的基础上,7月29日,国货航管理层与来自总部职能部门,各基地、营销中心,欧洲、美国、日本大区,香港营业部,
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