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China/Asia On Demand
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The Marketing Situation and Trend of Chinese Top Level Fluid Milk
Author(s): 
Pages: 21-26
Year: Issue:  1
Journal: China Dairy Cattle

Abstract:  调查显示,目前我国整个乳品市场规模约为800亿元,其中,液态奶占全部乳品市场份额的50%~60%.作为液态奶的后起之秀,高端液态奶目前的市场规模为30多亿元,接近整个液态奶市场份额的10%.近几年来,高端液态奶已成为乳品行业增长最快的一块市场,也是大型乳品企业争夺最激烈的一块市场,同时又是具有巨大潜在增长空间的一块市场.
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