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meng niu : gao su ling huo , shan yu chuan bo , shan yu chao zuo , bu gou chen wen
Pages: 4-8
Year: Issue:  3
Journal: Dairy News

Abstract:  提到蒙牛的品牌,人们首先想到的就是蒙牛演绎的一段传奇,一段难以复制的高速发展的品牌传奇!传奇过后也会留下发人深思的悬念,那么究竟是什么让它演绎了如此震惊的一段传奇呢?笔者认为那就是蒙牛的品牌策略.他善于整合资源和借势炒作,用事件营销的点穿起了品牌发展的主线.用整合资源的资金和技术夯实了企业进步的道路和平台!
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