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China/Asia On Demand
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shui tu bu fu de wai guo zai hua chuang yi qi ye
Author(s): 
Pages: 52-55
Year: Issue:  7
Journal: Review of World Invention

Abstract: 中国传统文化是典型的东方文化代表,与西方文化有着明显的差异,对众多来中国经营的外国创意企业而言,树立正确的跨文化管理和跨文化营销的观念就显得尤为重要
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