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An Approach Based on Commercial Web CRM Web Mining
Author(s): 
Pages: 99-104,55
Year: Issue:  4
Journal: Beijing Electronics

Keyword:  数据挖掘 Web数据挖掘 商务网站;
Abstract: Web挖掘是数据挖掘的新方向之一,其应用领域非常广泛。将基于商务网站的Web数据挖掘工具应用于网站的客户关系管理中,可发现许多客户获取、客户保持等方面的有用信息,有效地使用这些信息可促进商务网站的发展。
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