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bao xian qi ye he xin jing zheng li ping jia zhi biao ti xi de gou jian
Author(s): 
Pages: 34-35
Year: Issue:  1
Journal: Xi'an Finance

Keyword:  保险企业 评价指标 核心竞争力;
Abstract: 企业核心竞争力是企业战略管理的根本出发点,是企业高层管理者始终关注的话题,涉及企业发展方向和管理决策的根本性问题。本文利用企业核心竞争力的本质特征识别保险企业核心竞争力的核心要素,遵循企业核心竞争力评价指标体系的建立原则,结合国内权威机构对保险企业综合评价指标体系的选择,构建保险企业核心竞争力的评价指标体系,提出增强保险企业核心竞争力的途径。
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