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jian li shang ye yin xing shi chang ying xiao yun xing ji zhi qian xi
Author(s): 
Pages: 25-26
Year: Issue:  1
Journal: Xi'an Finance

Keyword:  商业银行 市场营销 对策;
Abstract: 在市场经济条件下,确立“以市场为导向,以客户为中心,以效益为目标”的经营理念,按照现代商业银行经营管理理念,建立市场营销运行机制,是目前基层农业银行上下的共识,本文从“营销理念市场化、内部管理企业化、营销体系专业化和风险控制立体化”进行了浅析,提出建立市场营销运行机制的对策。
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