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nong cun xin yong she xing xiang she ji zuo dai jia qiang
Author(s): 
Pages: 53-54
Year: Issue:  3
Journal: Xi'an Finance

Abstract: <正>形象设计有广义与狭义之分,广义的形象设计是一个内涵丰富的有机整体,包含理念识别(BI)、行为识别(MI)、视觉识别(VI)三个子系统,狭义的形象设计即指视觉识别系统,是将企业的基本理念转化为系统化的视觉传达形式,塑造与企业经营理念、行为规范相一致的视觉形象,它的构成要素包括标志、标
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