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you hua ying xiao zu he tui dong ge ren jin rong ye wu fa zhan
Author(s): 
Pages: 29-30
Year: Issue:  1
Journal: Xi'an Finance

Keyword:  个人金融业务 营销组合 市场细分;
Abstract: 个人金融业务是商业银行以自然人或家庭为服务对象,提供的包括储蓄、融资、委托、咨询、理财等金融业务在内的多层次服务。我国内地商业银行的个人金融业务正处于关键的发展初期,商业银行缺乏对个人金融产品的营销战略,营销组合在实施过程中存在一些迫切需要解决的问题。通过优化营销组合,解决当前个人金融业务推广过程中遇到的问题,才能更好地推动个人金融业务的发展。
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