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ha li bo te jing ji mo li zhi wo jian
Author(s): 
Pages: 27-28
Year: Issue:  6
Journal: Xi'an Finance

Keyword:  营销 文化 启示;
Abstract: 本文简要描述《哈利·波特》魔幻题材系列小说的商业奇迹,并试图运用其所体现出的优势互补、蛛网扩展、需求重叠和技术依靠等经济理论来解释其经济魔力。结论是:企业要加快创新,加强营销,提高经营灵活性;金融机构要支持那些有发展前景的中小企业,建立关系型银行业务,帮其度过危机难关,克服金融危机影响。
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