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guo you shang ye yin xing tuo zhan ling shou ye wu de zhan lue xuan ze
Author(s): 
Pages: 6-8
Year: Issue:  8
Journal: Xi'an Finance

Abstract: <正>(一)拓展零售业务是国有商业银行面向二十一世纪,塑造现代商业银行良好形象的客观要求。纵观世界商业银行改革的潮流,均把零售业务视为商业银行的“拳头”产品加以拓展,发达国家的商业银行堪称个人“金融超市”。零售业务主要面向广大个人,而个人的金融消费偏好是千差万别的,面对如此庞大的客户群体和如此复杂的业务种类,只有以电子化为支撑,精心运作、严密管理、细化服务,
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