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huo bi shi chang ji jin yu fei huo bi xing kai fang shi ji jin fa xing qi ce lue zhi bi jiao
Author(s): 
Pages: 50-51
Year: Issue:  4
Journal: Xi'an Finance

Keyword:  基金营销 货币市场基金 开放式基金 募集发行期;
Abstract: 2005年,为了增加首发规模,大多数新发基金都采用了较长的发行期限(1个月左右),但货币市场基金却反其道而行之,发行期逐渐缩短,仅有7个交易日。本文通过分析两种基金采取截然不同的发行策略后发现:不同类型基金的产品特性及市场行情决定了各自发行期长短,并非通过发行期长短调控基金发行。
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